Worsley Creative

Are you thinking too much as a small business owner?

It is World Thinking Day on the 22nd Feb and in the spirit of irony I’m going to be a bit controversial here – but are you thinking too much as a small business owner? Because I believe from watching and helping small business owners in this current climate that there is just way too much thinking going on nowadays, and this is creating a thinking paralysis pandemic in the small business community…

Are you thinking too much as a small business owner?
answer these truthfully...

  • You’ve been thinking about what’s best for your business so have been looking round for advice but are not sure what’s best because there’s so much out there?
  • You’ve thought about the upgrades you want to do to your life or business but continuously find the time has gone and you’ve not moved forward…
  • You’ve overthought something so much that it brings you no joy to do it
  • You are a bit numb to things now because you’ve spent so much time thinking about whether it fits with what you want. 
  • You’ve become overwhelmed with knowing what you really want for your life and business because of what other people might think about your approach

If you’ve answered yes to any of these then welcome to the thinkf*cked club. It’s a fast growing community that is joined together by the common ailment of overthinking as small business owners. Membership to the club includes:

  • Endless to do lists
  • Spiky motivation
  • Inconsistent results
  • “I can’t afford it” front loaded decision making
  • Wasted scrolling time
  • Easily triggered by others seemingly doing well
  • Punishing self esteem
  • Victim or Martyr mentality
  • Blown boundaries

For the grand price of your mental health and well-being, a growing urge to get back a corporate job and unhealthy lifestyle you can be part of the overthinkers club – and for zero pounds outlay. Yes it costs you nothing in £££ to join this growing membership – just perhaps every bit of passion that actually made you want to start a business in the first place. Enrolment to this clique is stealth like too – you don’t even realise you are joining it – you may not have realised even until you read this article that you are actually a card carrying member.

Why asking yourself if you are thinking too much as a small business owner is important

To be successful in todays very crowded online space, you need to be agile. You need to be able to take advantages of opportunities that present themselves out of nowhere and you need to be able to leverage your assets (whether intellectual or physical) to make the best decisions for your brand. By falling into the trap of constant over thinking, procrastination and paralysis, you run the risk of not just stifling growth in your business, but damaging your brand as others around you do take advantage of what is available to them.

You should also check out: Is your brand more than just a logo?

Online Visibility Specialist
Ways to help you if you are overthinking in your small business

Want to get yourself out of the trap of overthinking as a small business owner to improve your performance? Here’s what you can do:

  1. Cull the mentors you follow on social media to people who either give you actionable advice, or actually inspire you to take action, rather than showing you their daily sales and far flung holidays. These people want to sell you a dream by projecting a lifestyle onto you that can be triggering, punishing to your self esteem and a blow to your motivation as they seem out of reach for someone like you. Surround yourself with mentors, guides and coaches that align with your values, have tangible value to offer and are transparent with their processes.
  2. Agree your 3 key base activities you need to do for your business daily. 3 tasks that are non-negotiable. Establish a routine that ensures that these tasks get done when you are at your most productive, not when one of the online gurus tell you to. If you are not at your best at 5am then don’t get up at that bloody time. If you work best when you have a glass of wine in hand at the end of other peoples day, then that is when you can get those tasks done. But make sure you get them done, and give yourself a disproportionate reward for achieving them each day.
  3. Commit to 5 key activities that bring you actual enjoyment every day – whether business or personal related. As a solopreneur it is easy to get bogged down in the transactional detail of your business that you forget to actually enjoy anything. By creating a routine of activities that you enjoy interspersed with the transactional, you’ll be able to focus more on the mundane stuff! Once you start to see results you can then look to outsource the tasks that you really don’t enjoy, or expand your team even.
  4. Apologise to yourself. I mean it. Write a letter, stand in front of the mirror, drop yourself an email – but write an apology for all of the negative thoughts you’ve allowed yourself to believe that have been sabotaging you taking action. It is time to stop holding yourself back out of fear of judgement, fear of failure and because you don’t feel good enough.
  5. Write down the key next step for your brand and what you need to do to get there. Make a plan to invest to achieve it. Map out the required investment time, the learning time, the cultural and environmental shifts to make it happen. This is going to give you the clarity of direction that you can use to focus, stay motivated and make real progress.
  6. Stop confusing think absorption for creativity. Think absorption is when you constantly take on information. Creativity is when you allow your brain to explore the art of the possible.

If you have been asking yourself the question “are you thinking too much as a small business owner?” then it is most likely that you are! Ask yourself whether you could be sabotaging your progress by over thinking, and then make a plan to unshackle yourself from the procrastination handcuffs that are stopping you from getting where you want to go.

Need help with this? Then why not look at joining The Visibility Society, a hands on membership for small business owners just like you, that want to thrive and enjoy your purpose led business without sacrificing your values or having to listen to bro marketing techniques…

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The Visibility Voice Journal is led by Pamela, the CEO of Worsley Creative, a specialist online visibility studio helping passionate business owners thrive with growing their brands online.  

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