Worsley Creative

How outsourcing to a Virtual Assistant can support your small business growth

Maya from Planner Bee VA Services has been supporting Worsley Creative as my Virtual
Assistant over the last 18 months, so I was thrilled when Maya offered to put together a guest
journal article to help you as entrepreneurs find out if outsourcing is right for you.  As our small businesses grow and scale, outsourcing can be truly
transformational. If you are unsure about whether this is the right time to outsource or whether
working with a Virtual Assistant can benefit your business, grab a diet coke and
have a read of Maya’s article on how a Virtual Assistant can support your small business

What is a Virtual Assistant?

Before I dive into how a Virtual Assistant can support your small business growth, I briefly wanted to touch on what a Virtual Assistant actually is. In its simplest form, a Virtual Assistant fulfils a similar role to a Personal Assistant, with the main difference being that this is done remotely and the VA may work many miles away from their clients. For example, I am a Virtual Assistant based in Aberdeen, Scotland whilst Pamela is based in Oxfordshire.

Often Virtual Assistants will specialise in working with entrepreneurs and business owners within a specific sector or area. Planner Bee VA Services specialises in working with businesses that have a sustainable and ethical focus. Choosing a Virtual Assistant who specialises in your niche will mean they are more knowledgeable and passionate about your specific area, which will shine through in the work they do for your business!

Importance and Urgency - Task Management for Small Business Owners

Being overworked and having an overwhelming to-do list is the number one reason that small business owners start working with me as their Virtual Assistant. As small business owners, our business is our baby and as such, we want to do everything ourselves. But as your business starts to grow, you may find yourself becoming overwhelmed. As you spend more time working IN your business, you might find that you do not have the time you need to work ON your business. Or you might find that your work-life balance is beginning to slip and you are spending more time working than you would like, in order to stay on top of all of your workload. Whilst being busy is a great problem to have, it can also be stressful and can leave you feeling burnt out and resentful of your business.

If you are feeling like there are not enough hours in the day to get through your to-do list, the importance vs urgency quadrant is a fantastic mechanism to help you to organise your tasks. Review each of the tasks on your list and mark them as important and urgent, important but not urgent, urgent but not important, or not important and not urgent. This can be a really refreshing exercise because you may find that there are items on your list that are not important or urgent, they are just on your list because they are things you think you “should” be doing.

Do it, Delegate it, Delete it.

The second step to managing your time and productivity is to go through the tasks and categorise them as either do it, delegate it or delete it. For the tasks you marked as important and urgent, these are your priorities, this is your do it list, so start working through these first. For the tasks you marked as not urgent and not important, delete these from your to-do list. If they are tasks that you would like to do at a later date, make a note of them on a new list and then move on.

How Delegating to a Virtual Assistant can Help your Small Business to Grow

For the remaining tasks that are urgent but not important or important but not urgent, these are tasks that you could delegate and that is where a Virtual Assistant comes in. An example of such a task could be social media. Social media might be important because it brings in new leads and nurtures existing relationships. However, on a day-to-day basis, social media probably isn’t urgent. Managing your social media profiles is something that you can outsource to a Virtual Assistant to free up your time and headspace so that you can focus on growing your business. In addition to gaining time by outsourcing some of your workload, you are also likely to find that the Virtual Assistant has considerable training and experience working in this area, so can produce better results than you can yourself.

Growing your Small Business with the Support of a Virtual Assistant

Working with a Virtual Assistant to support your small business growth could be the decision that truly elevates your business to the next level. I think we can underestimate the amount of headspace that having an unrealistic to-do-list can take up which can lead to overwhelm, burn out and stress. Working with a Virtual Assistant can reduce your workload and give you the capacity, both in terms of time and headspace, to work on your business and to strategise and plan your next steps for business growth. Plus, your Virtual Assistant can also be your biggest cheerleader and in the sometimes lonely entrepreneur world, having a shoulder to lean on when you need it can be invaluable.


If are ready to grow your small business with the support of a Virtual Assistant and would like to have a chat, please do reach out!

In a Nutshell:

There is always too much to do if you own and run you own small business. By identifying tasks which you can delegate and finding someone you can trust to undertake those tasks, you can really open up space for true growth in your brand. Using a virtual assistant can feel daunting to start with, but once you find someone you trust then it can make a huge difference to your business.

Start a discussion about how a VA could support your business with likeminded business owners in The Visibility Centre – a free online community of female entrepreneurs just like you that want to lead purposeful businesses…

Worsley Creative

The Visibility Voice Journal is led by Pamela, the CEO of Worsley Creative, a specialist online visibility studio helping passionate business owners thrive with growing their brands online.  

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