Worsley Creative

How to build a business that aligns with your values

Today’s journal post comes from  guest expert Alex Okell. 

Alex is a Registered Associate Nutritionist and Compassionate Business Coach who helps wellbeing providers build an impactful, compassionate business that aligns with their values, without burnout. She is the host of The Compassionate Business Collective podcast. For more on Alex visit Alexokell.com

….Ever been listening to some business advice on a podcast or webinar or been reading a marketing book and felt a bit icky? Ever tried a new technique to grow your audience or get more sales but felt uncomfortable whilst doing it? This is probably because these techniques don’t align with your values.

What are business values?

Whether you have thought about it or not, we all have values. The definition of a core value is “an enduring belief upon which a person acts”. Values have an emotional component because they either resonate with us or they don’t. Once you have recognised and established your values, personal and professional decisions can become a lot easier – you can reflect back on your values and allow them to help you to guide you. Although your values tend to be pretty stable, they don’t have strict boundaries. As you move through life and your career your values may shift and change so it is important to reflect on your values regularly.

Why should we build a business that aligns with our values?

If you build a business that aligns with your values, you know exactly why you exist as a business, how you want to do business and why. Having a business aligned with your values feels completely in tune with who you are and it makes decision-making easier. It makes getting up in the morning and being excited to work easier. It makes everything just a little bit more relaxed because you are coming from a place of true alignment. It can make customers more loyal as they believe in you and your brand. It can make employees feel more connected to the business and reduce turnover because they don’t have to leave their personal values behind and instead feel greater job satisfaction.

How do we establish values for our business?

When I am working with my clients I love to ask them to take some time to start by doing some free-flow writing. You may call it journaling or brain-dumping but, whatever you call it, just let your true thoughts, feelings and ideas flow. Use the following prompts to give you a nudge:

  1. List some times in your business life when you were most proud of yourself
  2. Recall some times when you felt happiest or most fulfilled during your work (was it with a certain client, was it during a challenging session, is it when educating?) and try to pull out common threads or themes
  3. What are your natural talents?
  4. When do you feel in a state of “flow”?
  5. What would you like your work or brand to be known for?

Next up, head to a values word bank – Contentsparks has some great ones and spend some time figuring out which words resonate with you. Get busy with your highlighter (go crazy here!) and highlight or underline as many words that feel aligned with you.

If you are finding this challenging then ask a close friend or loved one to describe you, or think about the values you like in other people or businesses.

Now we can narrow down that list by checking through each word and sitting with each word individually. Reflect and check for alignment – does that value feel right? Use your gut here! Would you be proud to share this value with someone? Is it a value that is truly you or something you think you should value?

INCORPORATING YOUR VALUES INTO YOUR BUSINESS

Now you have your top three to five values you can make a note of how you can implement that value into your business (and your personal life too if you like!). One example is that I value accessibility so I make sure that all of my offers can be paid in instalments with no added charge.

The final step is to audit your current business. Are your three to five values being implemented in your business right now? How can you start incorporating them? If you feel like your values are something that you feel proud of and will resonate with your ideal customers you could even create a values page on your website or think of ways to weave them into your copy and content.

Building a business that aligns with your values creates an environment in that you can thrive, one where you can give your customers or clients the best experience and build a business that creates a positive impact.

In a Nutshell:

If you build a business that aligns with your values, you know exactly why you exist as a business, how you want to do business and why. Having a business aligned with your values feels completely in tune with who you are and it makes decision-making easier. It makes getting up in the morning and being excited to work easier.

It makes everything just a little bit more relaxed because you are coming from a place of true alignment. It can make customers more loyal as they believe in you and your brand. It can make employees feel more connected to the business and reduce turnover because they don’t have to leave their personal values behind and instead feel greater job satisfaction.

Start a discussion about your brand values with likeminded business owners in The Visibility Centre – a free online community of female entrepreneurs just like you that want to lead purposeful businesses…

Worsley Creative

The Visibility Voice Journal is led by Pamela, the CEO of Worsley Creative, a specialist online visibility studio helping passionate business owners thrive with growing their brands online.  

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