It has become fashionable in the last few years to label your business as “ethical” or “sustainable” and to use this as a marketing tool to attract like minded people. When you scratch below the surface however, you see that there is a lot of activity which would not be classed as particularly ethical, nor sustainable.
At Worsley Creative we are committed as a small business to take intentional activity that helps us to be as ethical and sustainable as possible. We recognise we have significant privilege, and also significant responsibility for what impact we have on the planet – and our community. With this in mind, we engage in activities that, in our small way, help the planet and our community.
Why intentional activity and not "corporate social responsibility"?
Well firstly, we do not want to make grand statements when we are a small independent business that is anything but “corporate”. Secondly, we feel that there is a lot of activities that businesses undertake because it “ticks a box” and is neither meaningful or intentional, but more a means to an end. We feel that our approach to intentional activity really demonstrates that we are on a journey with our approach, and that it is fundamental to our brand.
The Three Lenses...
Activities which have an impact on our wider society to improve opportunities for people.
Conscious decisions to help support our planet and combat the ever increasing issue of climate change.
Initiatives that we are proud to lead and contribute to that make an impact on our local communities in the areas we serve.
Our Current Activities...
LITTLE BATS LEARNING CIC
Non-Exec Director Role
Working with the Bolton Forest School Little Bats Learning is a brilliant opportunity for us to be involved in a community project that is making a real difference to local families. This amazing organisation, run by Elanor Gordon is leading outdoor activities not just for children, but supporting the mental health of parents and carers, and we are proud to be supporting the marketing of this award winning brand.
We are very conscious that despite every effort to minimise our carbon footprint, we are contributing to the increasing carbon emissions which are putting pressure on our planet.
To balance out the negative impact we have on the environment, we have signed up to the Ecologi tree planting project. To date we have planted over 20 trees and will continue our monthly pledge so that more of our precious forestry can be protected.
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What’s giving you the ick this week?! Seriously there is some murky stuff happening in the online world right now that needs calling out. I could have done at least 5 more but I thought that we should keep things light on a weekend - and also because I could truly descend into being a complete moany banshee. And who needs that on a nice weekend 🤣🤣 Are these things giving you the ick too? Let me know 👇🏻👇🏻👇🏻
50% through a 3 day strategy retreat with this amazing lady @warrenfarmwales … today we’ve planned the full approach for Warren Farm Glamping Site as well as seeing some incredible sights of Prmbrokeshire.
Tomorrow tackling the strategy of the consultancy business - and then more relaxing beach time and yummy food!
Are you even on Reddit? Do you need to be on Reddit? What does this mean for your small businesses website and SEO? Comment Reddit and I’ll organise a live update where I can bring you up to speed on this latest development from Google - because this does have massive implications for content creation, content sharing and how to approach your marketing strategy… right I’m off to review and change the sails for all my clients now! Don’t forget, comment Reddit and I’ll organise that live training!
Thank you for coming to my Ted Talk 🤣 Seriously though, the pressure that small businesses put themselves under to bring “new drops” out all the time is just too much. It hammers your cash flow, plays havoc with your messaging and sends you into a frenzy. As yesterday’s news about the nation’s favourite sweet still being the good old jelly baby after 150 years, this should tell you that you don’t need to bring out new things all the time. Focus on making your core offering amazing, keep banging the marketing drum and have faith in building your brand. You’ve got this 🙌
This post is about small business and small business owners and helping them to see that they don’t need to constantly be bringing out new offers. Marketing their existing stuff and core products well will help them to establish their brands more…...